The cold of winter is giving way to spring; new warmth, life, and growth are appearing everywhere! It’s a good time to be alive, and it’s a good time to grow your business in efficiency, customer satisfaction, and profit.
Want to learn more? Here are five ways to grow your business this spring.
Network and connect
It’s not just what you know, it’s also who you know. Getting connected with members of your community (fellow business owners or potential customers) will increase your business’ reach and visibility. Attend community festivals, markets, events, and conventions (there are many in the spring) to get the word out about your business.
Worried, you might miss some important calls if you take time away from your office? We have a solution for that.
Offer seasonal promotions
Whether you are a product or service-based business, promotions are a viable way to increase interest, gain new customers, and strengthen loyalty with current ones. Spread the news about the promotion through email marketing, texts, social media posts, and postcards. Be sure to inform your employees, and any after-hours answering services you may hire, of the details of the promotions so they can answer customer questions accurately and promptly.
Create engaging content for your customers
Making sales or gaining customers isn’t just about a single transaction, it’s about building a relationship and offering value all along the way. You can attract new customers and retain current ones by creating relevant, engaging content that benefits the customer’s life.
For example, an HVAC company might send out a spring cleaning checklist to their customers detailing when to replace filters, how to clean indoor vents, and how to prevent dust and pollen build-up on windowsills. A medical office could write an article talking about spring allergies and how to best combat them. A landscaping company could share details on pruning bushes and trees to prepare for new spring growth.
Keep it simple, relevant, and targeted for your customer base.
Encourage customer participation
When you are consistently adding value to a customer’s life, you’d be surprised how eager a customer is to return the favor. Create opportunities for your customers to share positive testimonials and reviews about your goods and services. Have social media accounts that your customers can tag when making a post praising your business and share or repost any positive content that is created about your business.
Improve efficiency, increase customer satisfaction
The happier your customers are, the more your business will grow. Small business owners value their customers highly, but sometimes it’s hard to find the time to give personal attention to every detail and every experience when running a whole business by yourself. The answer is not always to work harder (you’re already doing that) sometimes the answer is to work smarter and delegate!
What easily done tasks can you hire out? Is there a way you can use technology to handle repetitive, monotonous steps in your business? When you need a personal touch (such as handling customer calls) consider hiring a 24-hour, small business answering service who can become an extension of you on the phone, treating your customers with the same respect and care you would.
Improving your efficiency will ultimately end up improving customer satisfaction, which is a win-win for you and your business!
It’s time for growth, implement these five business growth tips this spring and be amazed at the results!
With all of this to consider, it really seems like a no-brainer, doesn’t it? Great Lakes Communications has over 20 years of answering service experience. No matter the day or time, your calls will be answered by a live, experienced agent located in the USA. We will work with you to customize your experience with us; answering the way you would like and gathering the information that you need. Visit our services and contact us to see if we are the right fit for your business.