How an After-Hours Answering Service Boosts Customer Retention for Small Businesses

Oct 2, 2025 | Customer Experience & Retention Strategies

As a small business owner, you are used to being on the job more than you are not. But it would be nice to be able to sleep through the night, enjoy a family dinner, or a weekend—you feel caught between the need to manage your business and help it grow, and investing in the other relationships of your life.  

After-hours calls are a specific pain point for many—your customers have needs, and so do you. What can you do?  

Why hiring a 24/7 answering service is the answer

According to a study by the Harvard Business Review, providing your customers with an accessible, 24/7 communication channel increases customer retention. Even a five percent retention can increase your profits by 25-95 percent (life-changing for a small business!). 

Customer satisfaction is directly tied to customer service, and a professional, live call answering service that communicates with your customers and eliminates future confusion adds to your customers’ loyalty and your profits.  

How we help your customer retention

There are many virtual answering service options out there, but you’re looking for the best quality to represent yourself and your business. Quality is what Great Lakes Communications has been built on, and we pride ourselves on answering your customers the same way you would.  

We are a small-business after-hours answering service that provides live, professional services to your customers 24/7. We take the time to understand your business and create a customized greeting for your customers. We take messages, answer questions, and make your customer’s day better by offering a kind conversation with another human being instead of yet another bot 

Our agents are:  

  • Live and US-based 
  • Trained to handle even the toughest callers with professionalism 
  • HIPAA compliant

We adapt to your needs/industry/preferences and offer your customers the same high-quality service you strive for every day. And it works 

Eric Jaeger shares: I can’t put into words what an amazing addition Great Lakes has been to our business. We had the pleasure of working with Great Lakes for 6 years. Tabetha and Sherry are amazing. For starters, they had a conversation with us to understand our business and better serve our clients. The time they took to understand our business vs the needs of our customers was invaluable to screen calls and make our time more efficient. Would highly recommend!  

 Jerome Williams says: Great Lakes Communications has been amazing to work with! Setting up and starting service was a breeze. They have seamlessly become a fantastic extension of our company. The staff is always friendly and willing to go the extra mile to make sure our customers are happy.

Our services include: 

  • Call Forwarding Number 
  • No Contracts 
  • Easy Same-Day Setup 
  • NO Extra Charges for Holidays/Weekends 
  • Free Patching 
  • Free Faxing/Emailing 
  • Emergency Backup Generator 
  • Message Relay 
  • After Hours and Call Overflow 
  • All Transactions Stored Indefinitely 
  • 24-Hour Call Coverage 
  • Emergency Dispatch 
  • Follow On Call Schedules 

We work with multiple industries, including law, finance, healthcare, HVAC, education, construction, property management, security, and more!  

Time to give us a call so we can take yours! 

Can you imagine it—never missing a call but not having to pick up the phone every single time? Increasing your customer retention and satisfaction while you are enjoying time with family, hobbies, and growing your business?  

We don’t have to imagine; we are already doing it for others, and we can do it for you. Improve your customer retention with call answering—call us today so we can take yours!  

With all of this to consider, it really seems like a no-brainer, doesn’t it? Great Lakes Communications has over 20 years of answering service experience. No matter the day or time, your calls will be answered by a live, experienced agent located in the USA. We will work with you to customize your experience with us, answering the way you would like and gathering the information that you need. Visit our services and contact us to see if we are the right fit for your business.