Most small businesses are aware of revenue loss from missed calls, but do you know just how much money you are losing? On average, you can be losing up to $1,200 a month on missed calls. For home-services businesses, up to 27 percent of their inbound calls are being missed because the team is on a job: one-third of their potential revenue.
Customers’ expectations only continue to rise, and research reveals that 85 percent of customers who call and receive no reply will never call back.
Customer retention, satisfaction, and profit growth are directly tied to having an after-hours answering service.
How to Calculate Your ROI
Want to see the actual numbers for the ROI of hiring an after-hours answering service? Try these steps.
- Estimate how many calls you miss (after-hours, weekends, and holidays).
- Determine the average potential sale value of each call (taking into account the percentage of calls that convert).
- Calculate the cost for hiring, training, and maintaining in-house answering staff.
- Calculate how much of your marketing budget is going toward attracting new customers and compare that to the loss of sales via missed calls.
- Compare the total added loss of revenue to the cost of outsourcing to an affordable answering service.
The numbers might surprise you.
Nicole Labicki says: “This is an amazing company! They are very quick at relaying our messages and have the best customer service and are always willing to help you save on your monthly bill.”
How an After-Hours Answering Service Protects Your Revenue and ROI
Setting up proper call handling for your small business is a priority. Still, so is choosing the right service, one that offers your customers the same high-quality service you would and increases customer retention. That’s why we offer:
- Live, 24/7 operators. Who among us wants to hear yet another AI bot, grating hold music (why does it all sound like a garbage disposal) or a pre-recorded answering message?
- Friendly and professional agents. We don’t just answer questions, we talk to people about their needs and give educated, helpful replies, improving customer satisfaction and retention.
- Message relay and emergency dispatch. For medical offices and home healthcare needs, customers need to know their message will be delivered accurately and on-time.
Handling your after-hours calls means protecting your revenue, something we take very seriously.
AJ Eriks says: “Great Lakes Communications has gone above and beyond to provide exceptional customer service to our after-hours callers. Our calls are always received with the utmost kindness and compassion and dispatched to our on-call staff promptly and accurately.
If you need an answering service these are the individuals you want to represent your business when you can’t. I would give more stars if Google would let me!”
Choosing the Right After-Hours Answering Service for Your Small Business ROI
What makes a great small business answering service? Here are some features to look for:
- Transparent pricing
- Easy, same-day set-up
- No contracts
- HIPAA compliant operators
- Free patching/faxing/emailing
- Emergency dispatch
- All transactions stored indefinitely
- Customized greetings
- Scalability
Your business and customers deserve to have it all and more.
Emily Rundlett says: “Great Lakes Communications is one of a kind! They are very professional, reliable and connect with their clients on a personal level. They provide fast friendly service and are very knowledgeable.”
Hire A Small Business Answering Service, Protect Your ROI
Missed calls equals missed revenue. Hire an answering service protects your ROI, increases your customer retention, and builds your business reputation.
Protect your revenue and delight your customers: contact Great Lakes Communications today or download our free answering service comparison guide.
With all of this to consider, it really seems like a no-brainer, doesn’t it? Great Lakes Communications has over 20 years of answering service experience. No matter the day or time, your calls will be answered by a live, experienced agent located in the USA. We will work with you to customize your experience with us; answering the way you would like and gathering the information that you need. Visit our services and contact us to see if we are the right fit for your business.